Yes, everyone wants to use social media for recruiting.
Social for recruiting works, but the problem is: you can’t use it like you would your email. You need to approach it as a much longer process.
So, if you’re thinking, “I need a candidate today,” then you’re better off hitting them on LinkedIn or emailing/cold calling.
If you’re like, “Hey, I know I need this pipeline generated over time,” and you have more time, then the slower process would be to follow someone on their socials first, interact with their content, and then, after a while, you can hit them up with opportunities.
Otherwise, using social media to source candidates comes across as out of context. It won’t resonate, and you’ll just end up alienating them.
